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You must know that it is not easy to rank on the homepage. For some ranking websites, even if they reach the homepage, some people may think that customers will come to you automatically. In fact, this is not the case. The keywords are clearly on the homepage, but many people are wondering why there are still no user inquiries. Why is this? The reason is that there is no conversion rate. I will tell you about it today. 1. Grasp user needs accurately You must know that navigation design is inseparable from user needs. Refer to Baidu related keywords for layout. For example, when you search for the keyword Shanghai SEO optimization, what do you see on the Baidu homepage? The content page reflects the needs of users, which we need to explore. 2. Website ranking and conversion start with title and description Don’t use keyword stacking to operate the website title! Don't just write the description casually. If you have done Baidu bidding, you will understand that the title and description of the website are directly related to the click-through rate. It does not necessarily mean that your ranking is high, the click-through rate will be high. 3. Force users to be less proactive than users Many websites almost compulsorily leave users’ practice phone numbers. Website optimization is a service from the user’s perspective. Such behavior that seriously affects the user experience is certainly not recommended. Instead of forcing it, it is better to leave an entrance that users voluntarily submit. In fact, don’t be too deliberate in optimizing for the sake of optimization. When doing SEO optimization, we need to consider user needs, preferences and other issues, so that your website can have a good conversion rate. I believe that solving the above problems will greatly improve and help the SEO optimization of the website.